![]() ![]() He continued to further develop this standard, and the products that communicate it, so PMS has remained the international standard ever since. He named the new business ‘Pantone’, and so the Pantone Matching System (PMS) was born. Later on, in 1963 he actually ended up buying the colour technology side of Levine brothers advertising agency, that he had done so much to improve. Not only did he succeed with these improvements but he ended up creating the most accurate colour standardisation and reproduction process available at that time. The Levine brothers had their own stock of pigments and produced their own coloured inks but Lawrence was confident he could utilise his knowledge of chemistry to improve both the quality and categorisation of the companies colour technology assets and develop a much better matching system of colour standardisation. Lawrence was hired by the Apparel and Cosmetics advertising industry specialists, and old school classic ‘ Mad Men ’, Mervin and Jesse Levine, based in New York (now a subsidiary of the Grey Advertising Agency ) soon after leaving University. This innovative and groundbreaking company has set the international standard for accurate colour management solutions since the 1960’s when the founder Lawrence Herbert, set out to harmonise the creative vision of colour professionals with the actual end result, helping them to more accurately achieve their design objectives. We have divided all these products into their own collections listed below, or use the drop-down menu in our main navigation above by clicking 'PANTONE': Pantone colour products are most frequently used for branding, printing, signage and packaging as well as fashion and product design. The Plastic Standard Chips are also an actual engineered standard. They have to meet strict quality criteria including a colour measurement of less than DE 0.5 as well as being on the same side of the standard in terms of hue, chroma and lightness as the previous batches which can lead to production delays. They are dyed to match the original colour specification each time they are produced. ![]() The Fabric Swatches are an actual engineered standard: These would not be picked up as quality control of these products is more about print registration and if the pages are cut or perforated properly, rather than an exact measurement of the colour. ![]() These are produced with the same ink recipe each time but if there are other variables in production such as water quality, temperature and humidity this could lead to a slight change in the colour produced. The Fan Guides and Chip Books are a guide to the colour: Pantone colour chart products are colour guides that come in the following formats: Their two main systems are the Graphics System and the Fashion, Home and Interiors System, and come in the below formats. Pantone equals colour control! They make a range of products in different formats that accurately communicate colours via their own proprietary colour system. It’s a system of standardisation to help communicate colour accurately across as many applications as possible. So the name literally means ‘All Tones’, or in other words ‘All shades of a colour's lightness (tints) and darkness (shades)’. The clue is in the name, 'Pan' is the ancient Greek word meaning ‘All’ and ‘Tone’ means the lightness and/or darkness of any basic colour. ![]()
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